How Primal is using circular footwear to tackle plastic waste in the hospitality sector
Long before Primal, I was simply trying to understand my relationship with the world. My brother Jeremy and I have travelled together every year since...
Why Your Amenity Choices Are About to Show Up in Your Scope 3 Report
How EU sustainability reporting makes hotel amenities part of Scope 3 emissions. Learn what CSRD changes mean for hotel procurement, suppliers and amenity choices.
Where Does Hotel Waste Actually Go? A Country-by-Country Reality Check
Where does hotel waste actually go? Explore how waste infrastructure differs across Europe and what it means for hotel amenities, disposal and circular design.
What the EU’s New Packaging Law Actually Changes for Hotel Amenities
EU PPWR 2026 explained for hotels: what the new packaging law means for hotel amenities, procurement and suppliers, including key deadlines and compliance requirements.
What Actually Happens to a Pair of Flip-Flops After You Throw Them Away
Your flip-flops aren't banned, but where do they end up? Discover what happens after disposal, how EU footwear waste is managed, and why circular footwear...
What It Actually Takes to Get Shelf Space at a Sustainable Retailer in 2026
What does it take to get stocked by a sustainable retailer? Learn how certifications, documentation, and circular products help brands stand out in 2026.
Why Bever Chose Cork Insoles: 3 Reasons
Explore why Bever partnered with Primal Soles for cork insoles, and how circular materials, comfort, and durability meet outdoor retail demand.
Why Cork? The Material Science Behind Every Primal Product
Discover why cork is the foundation of every Primal product. Explore the material science behind cork and how its natural performance, renewability, and circular potential...
What Hotels Need to Know Before the EU Cracks Down on Greenwashing
Explore how the EU Green Claims Directive will impact hotels, sustainable procurement, supplier verification, environmental claims, and hospitality compliance.
Why Yacht Hospitality Is the Next Frontier for Circular Design
Luxury yacht hospitality is evolving with sustainable materials and cleaner technology. Learn why circular guest amenities are the next opportunity for innovation.
How to Pack for a Beach Trip Without the Plastic Guilt
Learn how to pack for a beach trip with less plastic. Discover simple swaps, from reusable flip-flops to reef-safe sunscreen and refillable essentials.
Looking for Flip-Flops for a Resort That Are Non-Slip and Eco-Friendly?
Looking for eco-friendly, non-slip flip-flops? Learn what to look for, from certified grip to sustainable materials and long-lasting performance.
Why Does Your Hotel Still Give You Plastic Slippers?
Why do hotels still provide disposable plastic slippers? Discover the hidden waste, why the industry is changing, and the circular alternative by Primal Soles.
Every Standard Was Once a Radical Idea
Every standard was once a radical idea. Discover how Primal Soles is helping shape the future of sustainable hospitality through circular hotel amenities, thoughtful procurement,...
The Future of Sustainable Hospitality Begins With One Choice
Every hotel amenity is a choice. Discover why the future of sustainable hospitality belongs to those willing to lead with stewardship, integrity, and circular design.
The First Compass
This is not a manifesto about products. It is a reflection on the privilege of exploration and the responsibility that comes with it. The First...
Sustainable Procurement for Hotels: Why the Future of Hospitality Starts With Purchasing Decisions
A guest notices the bed. They notice the breakfast. They notice the view. What they rarely notice is procurement. Yet procurement shapes almost everything they...
MBA success stories: David Even, SDA Bocconi School of Management
Despite vast practical experience, David Even wanted to broaden his understanding of business, so chose to study for an MBA at SDA Bocconi School of...
The 10 Most Wasteful Products in Hospitality (And What Circular Hotels Do Differently)
Why are we creating waste in the first place? That's where the conversation around sustainable hotel amenities is heading. The challenge is no longer finding...
Sustainable Hotel Amenities: The Ultimate Guide to Reducing Hotel Waste and Creating Better Guest Experiences
Discover how sustainable hotel amenities and innovative hospitality solutions are helping hotels reduce waste, improve guest experience, strengthen ESG performance, and lead the future of...
Are Disposable Hotel Slippers the New Plastic Straws?
Disposable hotel slippers are emerging as one of hospitality's most overlooked waste streams. As hotels rethink plastic straws, toiletries, and single-use products, sustainable hotel amenities...
The World's Most Expensive Hotel Amenity
Every time a perfectly usable product is designed to be used once and discarded, someone eventually pays for it.
One foot in front of the other
Oftentimes we feel like quitting. Our mind is telling us to stop. It’s too much. Throw the towel in the ring. Whether we are facing...
Sustainable Hotel Slippers: Moving Beyond Single-Use Hospitality
What if hotel slippers weren't disposable?
Reflection / Inflection
I don’t have this often but sometimes I have this very clear sense of realization. Some might call it an epiphany. In my case, I...
Inside the Hotel Slipper Scandal
What’s your view on the hotel slipper? Must-have luxury accessory or the wearable equivalent of the plastic straw: a single-use item that spends a moment...
Introducing The Fløps — A Smarter Slipper for Hospitality
Buy fewer slippers. Reduce waste. Save budget. At Beyond Bamboo, our mission is to clean up the hospitality supply chain, one thoughtfully sourced product at...
A new era for sustainable luxury hospitality
We are proud to announce a new partnership that fully reflects our vision for the future of luxury hospitality: more responsible, more innovative, and deeply...
Give More. Take Less.
It’s not about what you can take out of life. Rather, it’s about what you can give.Generosity and selflessness are traits that are hard to...
Bio-Based vs Biodegradable Slippers: Why the Future of Hospitality Footwear Doesn’t Compromise on Durability
Sustainable materials are rapidly transforming the hospitality industry. But when it comes to slippers, one question keeps coming up: Do bio-based and biodegradable materials compromise...