Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.
Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.
Join us as we bring positive change to footwear one step at a time
News
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Droppie x Primal Partnership
Introducing our first fully circular cork collaboration with Droppie At Primal we are on a mission to create footwear with maximum comfort and a minimal...
New Pre-Seed investment: Primal Soles
We are pleased to announce our investment in Primal Soles. Primal Soles is a circular footwear company developing fully recyclable slippers and insoles made from...