Focus. Attention. Hard to come by, easy to give. Marketers are bidding for it, consumers are giving it away easier than cash. The fight for attention is nothing new. Attention brings awareness brings top of mind brings action. Action brings movement brings volume brings power.
Direct it in a certain way and it can bring about positive change. Direct it in another way and it can bring about negative change. We have the power. We must focus on choosing the positive way. This Spring, we are launching a revolutionary new piece of footwear that gives incredible support to the wearer - while causing the least amount of harm to our Planet ever within this industry.
Join us as we bring positive change to footwear one step at a time
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How Primal is using circular footwear to tackle plastic waste in the hospitality sector
Long before Primal, I was simply trying to understand my relationship with the world. My brother Jeremy and I have travelled together every year since...
Why Your Amenity Choices Are About to Show Up in Your Scope 3 Report
How EU sustainability reporting makes hotel amenities part of Scope 3 emissions. Learn what CSRD changes mean for hotel procurement, suppliers and amenity choices.