A new era for sustainable luxury hospitality

We are proud to announce a new partnership that fully reflects our vision for the future of luxury hospitality: more responsible, more innovative, and deeply committed to reducing its environmental...

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Inside the Hotel Slipper Scandal

Inside the Hotel Slipper Scandal

What’s your view on the hotel slipper? Must-have luxury accessory or the wearable equivalent of the plastic straw: a single-use item that spends a moment...

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Introducing The Fløps — A Smarter Slipper for Hospitality

Introducing The Fløps — A Smarter Slipper for Hospitality

Buy fewer slippers. Reduce waste. Save budget. At Beyond Bamboo, our mission is to clean up the hospitality supply chain, one thoughtfully sourced product at...

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A new era for sustainable luxury hospitality

A new era for sustainable luxury hospitality

We are proud to announce a new partnership that fully reflects our vision for the future of luxury hospitality: more responsible, more innovative, and deeply...

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Give More. Take Less.

Give More. Take Less.

It’s not about what you can take out of life. Rather, it’s about what you can give.Generosity and selflessness are traits that are hard to...

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Bio-Based vs Biodegradable Slippers: Why the Future of Hospitality Footwear Doesn’t Compromise on Durability

Bio-Based vs Biodegradable Slippers: Why the Future of Hospitality Footwear Doesn’t Compromise on Durability

Sustainable materials are rapidly transforming the hospitality industry. But when it comes to slippers, one question keeps coming up: Do bio-based and biodegradable materials compromise...

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Anti-Slip Slipper Design for Hospitality: Setting a New Standard in Safety and Sustainability

Anti-Slip Slipper Design for Hospitality: Setting a New Standard in Safety and Sustainability

In the hospitality industry, guest safety is non-negotiable. From hotel bathrooms to spa environments and poolside areas, slippery surfaces present a real and often underestimated...

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📈 The more we travel, the less there is to see 📉
Biodegradable hotel flip flops Circular Cork Slippers Circular Slippers eco tourism responsible travel

📈 The more we travel, the less there is to see 📉

My brother and I have experienced this first-hand since we began travelling to more remote destinations from 2016 onwards — the Galapagos, Cotopaxi, the Amazon...

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The World’s First 100% Biodegradable Hotel Slipper
Biodegradable hotel flip flops circular Circular Cork Slippers Circular Slippers

The World’s First 100% Biodegradable Hotel Slipper

🚀 We believe in going to market quick, failing quick, and learning fast. That philosophy led to the development of the world’s first 100 percent...

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Biodegradable Flip Flops for Hotels, Spas and Cruise Liners
Biodegradable hotel flip flops Circular Cork Slippers Eco Friendly Slippers Premium hotel slippers Sustainable hotel slippers

3 Reasons Why Premium Sustainable Slippers Are Becoming a Strategic Hospitality Upgrade — The Last One Might Surprise You

In modern hospitality, premium sustainable hotel slippers are no longer a nice-to-have. As hotels respond to rising expectations around comfort, design, and sustainability, this once-overlooked...

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FITUR Tourism Expo in Madrid

FITUR Tourism Expo in Madrid

At FITUR Madrid, Primal showcased sustainable hotel slippers made from circular cork, helping hospitality brands reduce waste without compromising comfort.

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Primal Fløps | World's First Fully Biodegradable Flip Flops

Primal Fløps | World's First Fully Biodegradable Flip Flops

Primal Fløps are the world’s first fully biodegradable flip flops, designed for cloud like comfort without plastic waste. Soft, supportive, and irritation free, they offer...

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Droppie x Primal Partnership
circular Circular Slippers cork insoles Recyclable Hotel Slippers recycled cork

Droppie x Primal Partnership

Introducing our first fully circular cork collaboration with Droppie At Primal we are on a mission to create footwear with maximum comfort and a minimal...

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New Pre-Seed investment: Primal Soles

New Pre-Seed investment: Primal Soles

We are pleased to announce our investment in Primal Soles. Primal Soles is a circular footwear company developing fully recyclable slippers and insoles made from...

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Stepping into the Future: How Primal Soles is Redefining Circular Footwear

Stepping into the Future: How Primal Soles is Redefining Circular Footwear

What Primal Does Primal develops fully circular and biodegradable footwear designed to close the loop in the footwear industry. Through innovative material science and responsible...

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Amorim and Primal Soles mark first official slippers collection for recycling

Amorim and Primal Soles mark first official slippers collection for recycling

Industrial Circularity in action On July 2, 2025, Amorim Cork Solutions welcomed Primal Soles to mark an important milestone: the first official collection of slippers...

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World Sustainable Travel & Hospitality Awards

World Sustainable Travel & Hospitality Awards

We have been nominated as a finalist for the Wolfgang Neumann Sustainability Leader of Tomorrow Award 2025   Led by David Even, Primal Slippers is...

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PRIMAL Cork Harvest

PRIMAL Cork Harvest

Who knew that harvesting a natural resource could have a hashtag#netpositive outcome for nature? 🌿Cork - or Quercus Suber - is one of those rare...

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One hotel. Two months. We did it.

One hotel. Two months. We did it.

Something seemingly so simple yet something that until now had never been done before: to endlessly recycle single-use slippers from a naturally regenerative resource. Hotel...

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How Bever and Hotel Jakarta recycle millions of cork insoles and slippers endlessly

How Bever and Hotel Jakarta recycle millions of cork insoles and slippers endlessly

Every year, billions of plastic insoles and hotel slippers are burned or dumped in landfills worldwide after use. Dutch start-up Primal Soles replaces these disposable...

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Je idealen omzetten in daden kan dus echt, door hard te werken

Je idealen omzetten in daden kan dus echt, door hard te werken

Hij verdiende leuk geld, maar toch vond David Even (34) dat niet bevredigend genoeg. Op 29-jarige leeftijd gooide hij het roer om. Hij ging weer...

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Best Feet Forward

Best Feet Forward

Past winners of FT Responsible Business Education awards, including academics and MBA alumni, have not rested on their laurels in seeking to progress their ideas...

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Primal: Leading the Way in Sustainable Solutions for Service Industries

Primal: Leading the Way in Sustainable Solutions for Service Industries

In today’s world, hotels, spas, airlines, and other service industries are increasingly called to adopt sustainable practices. The future of business lies in sustainability, and...

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Primal Slippers: Paving the Way for Sustainable Hotel Amenities at Hotel Jakarta

Primal Slippers: Paving the Way for Sustainable Hotel Amenities at Hotel Jakarta

As we approach the debut of our highly anticipated Primal Slippers at the #1 Greenest Hotel in The Netherlands, Hotel Jakarta by WestCord, we are...

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An Open Letter to the Dutch Government’s Circular Transition Agenda

An Open Letter to the Dutch Government’s Circular Transition Agenda

The paradox of progress is alive as ever. Primal joins a long list of sustainable startups and global initiatives on the path to prosperity for...

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Primal Slippers at Hotel Jakarta in Amsterdam - #1 Green Hotel in NL
circular Circular Slippers Recyclable Hotel Slippers Sustainable hotel slippers

Primal Slippers at Hotel Jakarta in Amsterdam - #1 Green Hotel in NL

Hotel Jakarta by WestCord Hotels becomes the first hotel in the world to fully implement 100% circular hotel slippers in all their rooms.

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How to Accelerate and Scale Nature-Positive Solutions

How to Accelerate and Scale Nature-Positive Solutions

    With the aim of achieving a regenerative economy by 2030, I4N explores ways to overcome barriers hindering the integration of nature-positive solutions across...

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What is 'Nature Positive' and why is it the key to our future?

What is 'Nature Positive' and why is it the key to our future?

G7 leaders recently announced that “our world must not only become net zero, but also nature positive, for the benefit of both people and the planet.”  ...

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Primal Soles Launches the First Fully Recyclable Slippers

Primal Soles Launches the First Fully Recyclable Slippers

Committed to presenting the most sustainable and innovative solutions for the footwear industry, Primal Soles has launched the Primal Slippers, sustainable and recyclable slippers for...

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Partnership between Primal Soles and Rabobank

Partnership between Primal Soles and Rabobank

  Primal Soles takes carbon-negative steps towards a sustainable future   Primal Soles is on a mission to trample tradition in hotels and the wider...

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Primal Slippers: A Certified Green Key addition to your hotel

Primal Slippers: A Certified Green Key addition to your hotel

Primal Slippers At Primal Slippers, we’ve developed the world’s first circular, 100% recyclable hotel slippers. Our product is crafted from naturally regenerative Mediterranean cork and...

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